Revision of Independent Research

For my independent project, I chose to create an advertising campaign for WREK 91.1 FM. Since the majority of their print ads are in black and white with maybe a little bit of color, I wanted to see what kind of impression a color ad would have on people listening to the radio station. Below are a couple of examples of their print logos.

The image above is an example of their standard logo. It’s a black and white image that shows a form of balance and consitency throughout the composition. My idea is to keep the balance, but add a little more life. Looking at this logo with no knowledge of the radio station and taking out the FM 91.1, one wouldn’t find this to be of any importance. I want people to immediately think music and a lively station when they see WREK. By doing that, I want to make an animation of this logo, or work with a different logo from WREK to create some form of animation. A different example is below:

The image above shows more of the logo shown previously, but more variety in font and composition. This image, however, doesn’t have the balance and clarity that the first image has because of the technical execution and dimensions. In truth, I want to take these two still images and put them together to make one print ad campaign that has the use of turntables (which makes people think immediately of music). In terms of inspiration for animation, I looked towards the different posters WREK radio had for their festival “WREKtacular”

In the normal print ad, there’s obviously movement in the image with the splatter in the center of the composition. Maybe making some sort of spontaneous animation that incorporates the energy that the radio station has along with the balance that is seen in the print logos and ads would create a great advertising campaign for WREK Atlanta 91.1 FM.

Color Palette: Analogous (to an extent), Reds and Oranges to show passion, liveliness and energy

REVISION

Professional Inspirations:

Vijai Celmins:

In my first research blog, I focused on Vija Celmins and her focus on textures and simplicity in her compositions of the environment. I wanted to capture WREK in a natural setting as simply as possible. Which goes against what normal radio ads use.

Radio Ads of Today:

Radio stations use billboards as opposed to magazine ads because most people listen to the radio in their car. However, most of the mainstream radio stations (i.e. not the nonprofit) use shock value in their ads.

To go more towards a more environmental (both in form and theme) approach, I’m taking a little more inspiration from both Vija Celmins and National Public Radio’s minimalist logo:

With my color palettes, I plan on focusing on 2-3 colors per ad. One of the colors may be black, white or grey.

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Revision of Color Studies

For my project, I’m advertising WREK radio. A lively college radio station based out of Georgia Tech.  Below are a few sketches and an idea board.

What describes WREK:

-lively

-college radio

-music you don’t hear on the radio

-fun

-young

-artsy

-hipster

Phrases to use for advertising

-Music you don’t hear on the Radio

-Lively College Radio

-Music to Annoy your neighbors with

-Ramblin’ Radio

-College Radio comes to Life

Ideas for Print

-Yellow->Red Ombre: Brings attention

-Yellow/Green “lively” sketch, almost natural, living things, plants?

-Red to Yellow Ombre: Brings attention

Ideas for Campaign

-Stop animation: fun, campy, can be aligned with music easily

-smooth animation with “growing plants”: natural, coming to life

-Pop-Up book animation: fun, young, literally coming to life.

Another color scheme I plan on using is an analogous from yellow to green. With the “college radio comes to life” pitch, I have the red to yellow and yellow to red to represent fire (liveliness, fervor, etc.) and the yellow to green to represent Earth (living things, growth, budding, blossoming). Here is one example that I would use for the green to yellow color pallete.

The main issue with the yellow to green is to find a duller yellow so that the words are still legible, but it shouldn’t be an issue with color, adding some grey or a darker yellow would fix it.

The third concept that I wanted to maybe use is water. Water is the perfect idea to use in terms of movement, like the radio airwaves. So here is the color palette I plan on using.Although this color palette seems bright, I would dull the colors slightly to make them not as unpleasant on the eyes. With the idea on water, I wanted to use the shore as my location of interest. Making the stop motion look like the letters WREK are being written in the sand as the tide washes in.

In terms of motion (literally coming to life) I decided to use stop motion to represent the creativity that the radio station has as well as give it a homey and inviting feel that not a lot of other radio stations exude. Below is an example of the type of animation that I plan on making. The cross dissolve transition at the end is just to show the two different color palettes.

Stop Motion example

The story this advertising is supposed to tell is that WREK, Georgia Tech’s college radio station really brings music to life unlike other stations. And unlike most mainstream stations, WREK plays music that isn’t very well-known, so it brings lesser known music to life. With that I used the concepts of the natural elements of earth and fire. Fire being fervent, lively and passionate, like the DJs at WREK, and earth being the place of creation and the foundation of the growth of living things.

REVISION

Color Palettes:

Air: 

Water:

Earth:

Fire:

 

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Revision of Adventure at the High

For this past tuesday, our assignment was to go to the High Museum of Art and write a reaction essay of 2 artists and compare/contrast in terms of form and texture. The two artists I’m writing about are Jackson Pollock and Romare Bearden.

Jackson Pollock “White Light”

Romare Bearden “Patchwork Quilt”

The two different pieces by each artist I’m focusing on are Jackson Pollock’s “White Light” and Romare Bearden’s “Patchwork Quilt.” Both pieces are simple in terms of execution, but the forms are different. Bearden has more of an environmental form using only a couple of forms of mixed media to create a whole composition. Those uses of mixed media add to the use of texture in Bearden’s composition. The different patches at the top of the composition compared to the patchwork at the bottom of the composition make the entire work a realistic view of a woman on a sofa, where the texture creates a patchwork quilt (hence the name). Unlike Bearden, Jackson Pollock uses more of a uniform form of texture throughout the entire composition. In “White Light” the entire composition has the same types of strokes almost in a balanced form. However, since there is a lot of different strokes and colors, one doesn’t really see the balance in the texture that Pollock has in this composition. The main difference in terms of texture between Bearden and Pollock is that Bearden uses texture to create a realistic setting, like a woman on a sofa, whereas Pollock uses texture to show some form of organization in his expressionist composition.

REVISION

IDesign Questions/Answers:

Intention:

Bearden: Romare Bearden seems to be using mixed media to create an everyday event. Looking at “Patchwork Quilt.” It creates a woman laying on a quilt using actual patches.

Pollock: “White Light” looks like a stream of conciousness. Pollock’s intention was to create a stream of conciousness, but if you look at the composition at different angles or at different distances, the idea of white light is different.

 

 

Definition/Elements:

Bearden: The different elements that Bearden uses seem to be patches, different types of paper and cloth. The different elements show different textures as well as colors.

Pollock: Pollock’s main element is paint. However his element takes on different forms with different types of strokes and thicknesses.

Exploration/Concepts/History:

Bearden: Exploring different compositions by Bearden, the common theme is race. Growing up during the Harlem Rennaisance, there is some resemblance in his work of that of different artists in the 20s and 30s. Artists such as Archibald Motley and Palmer Hayden depict people dancing, interacting or simply walking down the street. Like them, Bearden creates an everyday setting but with mixed media.

Pollock: A contributor to the abstract expressionist movement, Pollock has used paint as his main medium. His paintings are literally his expressions on canvas, he commented once in an interview “My painting does not come from the easel. I prefer to tack the unstretched canvas to the hard wall or the floor. I need the resistance of a hard surface. On the floor I am more at ease. I feel nearer, more part of the painting, since this way I can walk around it, work from the four sides and literally be in the painting.”

Suggestions/Questions:

Bearden: Things that may not be understood about Bearden’s work is that how do these compositions reflect upon his life. Also, there isn’t that much organization as to a specific color pallette for each of his compositions.

Pollock: The untrained eye would be unable to understand Jackson Pollock’s compositions. One wouldn’t think to look at the composition from different angles or look closely  to one quadrant of the composition. The lack of knowledge of Pollock’s history or the era that Pollock painted in would also aid to the lack of understanding.

Innovation/Form:

Bearden: Bearden uses forms such as movement and environmental. In “Patchwork Quilt” the composition is simply a sofa and a person. The mixed media for the person creates a silhouette of a person without facial or body details.

Pollock: Looking at “White Light”, based upon the strokes Pollock uses and the colors he has used, the main form that’s seen in this composition is movement. The directions of the white strokes see half of the strokes going to the left diagonal and the other half to the right diagonal.

Goalgetting:

Bearden: Bearden was an artist during the civil rights movement, and his homage to the Harlem Renaissance creates a need to become aware of the life as an African American during this era. He did meet the goal to create awareness of civil rights through his art.

Pollock: Pollock is an artist that’s exactly synonomous to abstract. He is one of the main contributors to the abstract expressionist movement.

KNowing(Implications)

Bearden: The compositions by Bearden imply that there is a historical message behind them all based upon when they were composed, when he grew up

Pollock: Pollock’s compositions, such as white light, is introducing the masses to a new form of art known as abstract expressionism. It will lead to several artists trying their hand on letting their consciousness take control of their movements and attempt to make art.

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Final Presentation

http://prezi.com/9sc5ozb06o1w/edit/#14_28480311

To go a little more in depth with my final products, below are my print ads (all for billboards) with their corresponding color palettes.

Air Color Palette

Fire Color Palette

Water Color Palette


Earth Color Palette

The color palettes used are taken by the natural elements focused upon, like the sand on the shore or the flowers in a field. The  textures found in each ad emphasize the different textures found in nature, like the contours of the fire and clouds. The two forms I focused on are movement and balance. So I created a consistency in the print ads with the same font (Helvetica) and the same location (Upper Right Hand Corner). The Colors for each were found in the color palettes above (as shown). The other form is movement, and the best way to show movement is through a commercial. The idea is to not only show the movement of growth and the movement of life, but a movement through the history of radio itself. Using stopmotion animation through final cut as well using photos through time I made a beginning video crescendo to lead into the animation.

Things Will Never Be The Same 

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Advertising Pitch/Designs

WREK Atlanta 91.1 FM is a college radio station that houses young, powerful minds that have a passion for music. The station’s goal is to bring music that isn’t considered mainstream onto the airwaves for its time to shine and come alive. Which is why I chose these  different phrases:

-College Radio Comes to Life

-Lively College Radio

-Coming Alive

With the idea of “Coming to life” I decided to pair the original logo of WREK with natural elements. These natural elements include fire, air and water. There was an attempt at earth through a digital sketch, but the words got lost very easily.

Fire:

Fire shows life in movement, so my use of color is paired with the idea of movement:

Water:

I used a beach because I was inspired by the movement of the tide. The idea is to have the WREK logo show the illusion of “being washed up” onto the shore. The main issue I had was making it so that the text isn’t lost. So right now, I have it in blue.

Air:

Air cannot be seen but it moves, so this one was especially challenging. The colors for this one are especially monochromatic, but with different filters I could make this more of an analagous color palette.

along with these print ads (to be edited further), I would like to create a stop motion animation that shows being brought to life more. The rough sketches found beforehand will be used more and the ideas found in the print ads will be added as well.

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Independent Project Rough Sketches/Idea Board

For my project, I’m advertising WREK radio. A lively college radio station based out of Georgia Tech.  Below are a few sketches and an idea board.

What describes WREK:

-lively

-college radio

-music you don’t hear on the radio

-fun

-young

-artsy

-hipster

Phrases to use for advertising

-Music you don’t hear on the Radio

-Lively College Radio

-Music to Annoy your neighbors with

-Ramblin’ Radio

-College Radio comes to Life

Ideas for Print

-Yellow->Red Ombre: Brings attention

-Yellow/Green “lively” sketch, almost natural, living things, plants?

-Red to Yellow Ombre: Brings attention

Ideas for Campaign

-Stop animation: fun, campy, can be aligned with music easily

-smooth animation with “growing plants”: natural, coming to life

-Pop-Up book animation: fun, young, literally coming to life.

Another color scheme I plan on using is an analogous from yellow to green. With the “college radio comes to life” pitch, I have the red to yellow and yellow to red to represent fire (liveliness, fervor, etc.) and the yellow to green to represent Earth (living things, growth, budding, blossoming). Here is one example that I would use for the green to yellow color pallete.

The main issue with the yellow to green is to find a duller yellow so that the words are still legible, but it shouldn’t be an issue with color, adding some grey or a darker yellow would fix it.

The third concept that I wanted to maybe use is water. Water is the perfect idea to use in terms of movement, like the radio airwaves. So here is the color palette I plan on using. Although this color palette seems bright, I would dull the colors slightly to make them not as unpleasant on the eyes. With the idea on water, I wanted to use the shore as my location of interest. Making the stop motion look like the letters WREK are being written in the sand as the tide washes in.

In terms of motion (literally coming to life) I decided to use stop motion to represent the creativity that the radio station has as well as give it a homey and inviting feel that not a lot of other radio stations exude. Below is an example of the type of animation that I plan on making. The cross dissolve transition at the end is just to show the two different color palettes.

Stop Motion example

The story this advertising is supposed to tell is that WREK, Georgia Tech’s college radio station really brings music to life unlike other stations. And unlike most mainstream stations, WREK plays music that isn’t very well-known, so it brings lesser known music to life. With that I used the concepts of the natural elements of earth and fire. Fire being fervent, lively and passionate, like the DJs at WREK, and earth being the place of creation and the foundation of the growth of living things.

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Independent Project Research/Ideas

For my independent project, I chose to create an advertising campaign for WREK 91.1 FM. Since the majority of their print ads are in black and white with maybe a little bit of color, I wanted to see what kind of impression a color ad would have on people listening to the radio station. Below are a couple of examples of their print logos.

The image above is an example of their standard logo. It’s a black and white image that shows a form of balance and consitency throughout the composition. My idea is to keep the balance, but add a little more life. Looking at this logo with no knowledge of the radio station and taking out the FM 91.1, one wouldn’t find this to be of any importance. I want people to immediately think music and a lively station when they see WREK. By doing that, I want to make an animation of this logo, or work with a different logo from WREK to create some form of animation. A different example is below:

The image above shows more of the logo shown previously, but more variety in font and composition. This image, however, doesn’t have the balance and clarity that the first image has because of the technical execution and dimensions. In truth, I want to take these two still images and put them together to make one print ad campaign that has the use of turntables (which makes people think immediately of music). In terms of inspiration for animation, I looked towards the different posters WREK radio had for their festival “WREKtacular”

In the normal print ad, there’s obviously movement in the image with the splatter in the center of the composition. Maybe making some sort of spontaneous animation that incorporates the energy that the radio station has along with the balance that is seen in the print logos and ads would create a great advertising campaign for WREK Atlanta 91.1 FM.

 

Color Palette: Analogous (to an extent), Reds and Oranges to show passion, liveliness and energy

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Form and Texture (A Process)



Posterized/Grayscaled

Color added: 

Final Product: 

 

 

 

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Texture Assignment Sketches (Warning: Extremely Rough)

Movie Title: Full Moon in Paris

Textures to be used: Metal in Eiffel Tower, Moon Texture

Gonna work with the relationship between circular and linear texture and create some form of balance.

Inspiration: Romare Bearden.

The pictures above are just ideas, and I’m still in the process of creating my final project that I plan to present on Tuesday, November 8th.

UPDATED IDEA:

After this IDesign assignment we did in class, I decided to trash my above sketches and use a different idea. Since we have to use sillouhettes as a part of our assignment. I decided to use the freeze frame below from my film of focus, Full Moon in Paris as my main inspiration.

The plan is to use the woman (Louise, the main character) as my silouhette and create a coexistance of the eiffel tower’s texture and moon texture within it. Also, I plan to use a minimal amount of text.

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Adventure at the High

For this past tuesday, our assignment was to go to the High Museum of Art and write a reaction essay of 2 artists and compare/contrast in terms of form and texture. The two artists I’m writing about are Jackson Pollock and Romare Bearden.

Jackson Pollock “White Light”

Romare Bearden “Patchwork Quilt”

The two different pieces by each artist I’m focusing on are Jackson Pollock’s “White Light” and Romare Bearden’s “Patchwork Quilt.” Both pieces are simple in terms of execution, but the forms are different. Bearden has more of an environmental form using only a couple of forms of mixed media to create a whole composition. Those uses of mixed media add to the use of texture in Bearden’s composition. The different patches at the top of the composition compared to the patchwork at the bottom of the composition make the entire work a realistic view of a woman on a sofa, where the texture creates a patchwork quilt (hence the name). Unlike Bearden, Jackson Pollock uses more of a uniform form of texture throughout the entire composition. In “White Light” the entire composition has the same types of strokes almost in a balanced form. However, since there is a lot of different strokes and colors, one doesn’t really see the balance in the texture that Pollock has in this composition. The main difference in terms of texture between Bearden and Pollock is that Bearden uses texture to create a realistic setting, like a woman on a sofa, whereas Pollock uses texture to show some form of organization in his expressionist composition.

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